ZARA

[ Concept ]

A cinematic concept for the Zara x Andersson Bell collaboration, A Few Steps on the Asphalt turns the collection into a moving installation. A solitary figure walks with intention through the city, carrying a television like a cultural artifact. Step by step, they arrive at an industrial space where light floods in through tall windows. The TV is placed on a pedestal, transforming into a perfectly lit museum piece. With a click, static turns into signal—the screen reveals the collaboration in a bold, striking message. This campaign frames fashion as exhibition, where every detail is curated and every movement tells a story.