Oakley
Be Who You Are
[ Concept ]
Our objective was to design and produce the official launch campaign for Oakley’s new product offering during the 2024 Summer Olympics. Our approach involved breaking out of the traditional Olympic campaign structure by harnessing the power of 3D to create a product animation, launching it digitally and physically via out-of-home (OOH) advertising. Our vision centered around infusing streetwear into the campaign, visually embodying a carefree “you do you” attitude. This campaign continued through our partners, culminating in a physical lifestyle shoot with various athletes and a three-week-long onsite bunker activation.
[ Services ]
- Art Direction
- Campaign Development
- Creative Direction
- Graphic design
- Out Of Home Advertising
- Photography
- Visual Production
