EVERYBODY

[ Concept ]

EVERYBODY exists to bring a new fresh wave of culture into the functional beverage space by creating a brand that pushes away from the stereotypical health image. Their goal is to provide a refreshing healthy beverage while curating the perfect vibe for your mental well-being.

We worked with their founders from inception on the strategy and art direction of the brand. Our main goal was to create a functional beverage that differs from the typical functional beverage look. By blending in elements of streetwear culture with a touch of that Cali vibe, we were able to create an identity that felt young, fresh and healthy.