Catch&Release

[ Concept ]

Our team had the incredible opportunity to take on the art direction for Catch and Release, a record label founded by DJ FISHER. The scope of our work involved a unique and innovative approach inspired by AI-generated illustration collage art. Our team collaborated closely with FISHER and the label’s creative team to curate a series of AI-generated illustrations that perfectly captured the essence and energy of each album. We carefully selected and manipulated the collages to ensure they aligned with the artist’s vision and the label’s brand identity. The application of these illustrations across the album covers resulted in a visually stunning and cohesive roll-out that captivated audiences. By fusing AI-generated art with music, we pushed the boundaries of creativity in the music industry, creating a unique and memorable visual experience for Catch and Release and its roster of talented artists.