C4

[ Concept ]

For the C4 x Hershey collaboration, we created a series of mesmerizing 3D videos to showcase the fusion of Hershey’s iconic flavors—Reese’s, Hershey’s Milk Chocolate, and Jolly Rancher—with C4’s fitness-focused products. This groundbreaking lineup features the debut of their whey protein powders, delivering 25 grams of protein per serving and perfectly combining delicious taste with performance benefits.

Inspired by the magical world of Charlie and the Chocolate Factory, we transformed gym equipment and fitness scenes into fantastical chocolate, caramel, and vanilla creations. These whimsical visuals highlighted the irresistible flavors while emphasizing the products’ role in fueling performance and recovery. The campaign blended taste and fitness in a playful, immersive way, bringing the collaboration to life and engaging audiences with a unique, mouthwatering twist.