Honeyluv

[ Concept ]

Basketball player, turned u.s Navy Sailor, turned dj/ producer, Honeyluv is taking the main stage as one of the most successful djs of the the moment. for her, it’s all about creating a groovy vibe with her dance tracks heavily inspired by the 90s.

The decade of the 90s inspired her artistically and we wanted to tell that story through her brand. We used a mixed media approach; implementing scanned and printed elements for an increased sense of texture. We wanted to represent her as the star she is, so we also created an extended set of stickers and logos to spice up her identity, making it more versatile.