Wingstop UK

Wingstop UK came to us for the summer launch of their limited-edition Mango Habanero milkshake, looking for a campaign that felt fresh, catchy, and rooted in British culture.
So we asked ourselves — what’s the most classic UK summer cliché? The rubbish weather? Close. But really, it’s that one person you always see in a full tracksuit and puffer, strutting about like it’s winter, even when it’s pushing 40 degrees.
How are they so chill in that heat?
Simple. The Mango Habanero milkshake.
Because it’s hot. And that’s cold.
Just like the fit.