Puma

KEEPING UP WITH THE ULTRAS

Puma Football came to us with a simple request: to create a fresh and fun way of showcasing speed for the launch of the new Ultra boots, featuring Christian Pulisic and Cody Gakpo.
So we asked ourselves: what is speed? It’s not just about raw pace – it’s about anticipation, reading the game, and always staying one step ahead of your opponent. That’s where our idea came in: a short social series with football creator Oussie, titled Keeping Up With Ultras.
Because if it’s already tough to compete with these players, once they lace up in Ultras, there’s simply no keeping up.

SERVICES

CREATIVE STRATEGY, INTEGRATED CAMPAIGN, PRODUCTION

PART1: Cody Gapko

PART2: Christian Pulisic