Lil Baby

IOU Tour Merch (CONCEPT CASE)

[ Concept ]

Disclaimer: The collection we designed never made it to final production due to the project being discontinued. We were contracted through an external partner and never worked directly with Lil Baby and his Team. 

Working on this project was an incredible experience that allowed us to explore bold ideas and push the boundaries of creativity. We had the opportunity to design two unique concepts, each reflecting different facets of Lil Baby’s identity and journey.

The first concept was inspired by the Renaissance era, symbolizing Lil Baby’s growth and evolution as an artist. By blending classical motifs with modern graphics, we aimed to celebrate his artistic journey in a bold, innovative way, capturing both the historical and contemporary influences shaping his career.

The second concept delved into storytelling, incorporating elements from Lil Baby’s life and music to create an authentic collection. This concept focused on building a deep connection with his identity, blending personal and artistic influences to craft a collection that resonated with both the artist and his fans.

These concepts provided a unique opportunity to explore different creative directions, showcasing our ability to blend innovation with storytelling and art.

[ Services ]

  • Art Direction
  • Graphic design
  • Illustration
  • Merch Design