Dough Club
It’s Doughpe
[ Concept ]
Blending Saudi culture and disruptive hip-hop and pop culture vibes, we designed the branding and packaging for Dough Club. The fast-casual restaurant is young and disruptive, but the friendly “dough ball” mascot keeps the branding light and playful. In addition to the illustrated mascot, the packaging features lovely typography and a subtly retro aesthetic. Everyone loves dough, and Dough Club’s design aesthetic makes the delicious grub even more irresistible.
SLAPS presents Dough Club. A new hospitality experience that will soon launch in Jeddah, Saudi Arabia. We worked with them on naming, branding, art direction as well as packaging. We wanted to give the brand a fast-casual feel that attracts a young and disruptive crowd. In addition to the illustrated mascot, the packaging features lovely typography and a subtly retro aesthetic. Everyone loves dough, and Dough Club’s design aesthetic makes the delicious grub even more irresistible.
[ Services ]
- Brand Strategy
- Packaging
- Visual Identity
