[ Concept ]
In collaboration with OCAD University, our team embarked on an inspiring project to develop a comprehensive branding strategy for their new program focused on mindfulness, aptly named “Mindful Campus.” By recognizing the importance of mental well-being and self-care among students, OCAD University sought to create an environment that fosters mindfulness and promotes a balanced and fulfilling campus experience.
we aimed to create a branding concept that goes beyond aesthetics.
Banksy’s thought-provoking and socially conscious art resonated deeply with our vision of promoting mindfulness and introspection within the university community.
[ Services ]
- Art Direction
- Brand Identity
- Graphic design