Doja Cat x Pantone

Paint the town red

[ Concept ]

Aligning Pantone with Gen Z culture, we partnered with Doja Cat, known for her influence on this demographic and her track Paint the Town Red. The result: a series of OOH billboards scattered throughout NYC, each featuring a unique shade of red, transformed into an interactive scavenger hunt activated via QR codes. Participants who successfully scanned all billboards were then entered to win free tickets to Doja Cat’s concert. 

This campaign took place exclusively in NYC due to its extensive Gen Z community, potential virality, and accessible participation.

[ Services ]

  • Art Direction
  • Campaign Development
  • Out Of Home Advertising