Rhude

[ Concept ]

The objective was to introduce the newest jewelry collection from a luxury streetwear brand in an innovative and budget-conscious way, showcasing the brand’s ability to seamlessly merge streetwear edginess with high-end luxury while celebrating the craftsmanship of the collection. Drawing inspiration from the paisley motif and yin-yang symbol, the designs embodied a fusion of cultural richness and modern minimalism, reflecting themes of balance and transformation.

Sophisticated lighting was used to highlight the jewelry’s reflective qualities, clean lines, and the striking green lucky stone, creating a sense of depth and elegance. The campaign embraced a sleek, minimalist aesthetic, perfectly aligning with the brand’s vision of redefining the intersection of bold streetwear and refined luxury.