Archie

Inspired by the iconic UK club scene of the early 90s, our identity sought to fuse the dynamic essence of house music with the nostalgic vibes unique to that time.

We wanted the designs to embody that infectious energy known to house music. Bold and geometric fonts, rooted in classic rave posters and Hacienda nightclub flyers, and vibrant colors drawn from the hues associated with the UK rave scene, played a crucial role in bringing the concept to life.