ISL
Where legends begin
[ Concept ]
IN CONCEPTUALIZING THE BRAND IDENTITY FOR ISL, OUR OBJECTIVE WAS TO EMBODY THE FUNDAMENTAL VALUES OF INSPIRATION, ASPIRATION, AND UNITY INHERENT TO THE BRAND. THE CORE OF OUR DESIGN CENTERS AROUND THE FOOTPRINT, SYMBOLIZING THE JOURNEY, ADVANCEMENT, AND DEVELOPMENT OF BOTH PLAYERS AND FANS IN THE SOCCER REALM. WE DREW INSPIRATION FROM VINTAGE SOCCER LITERATURE FOR OUR ILLUSTRATIONS AND OPTED FOR A HANDWRITTEN FONT. THESE ELEMENTS WERE CAREFULLY CHOSEN TO COMMUNICATE THE IDEA THAT ISL FUNCTIONS AS A MENTOR, STEERING ITS COMMUNITY TOWARDS VICTORY.
[ Services ]
- Art Direction
- Brand Identity
- Visual Identity
