Rebel rabbit

You do you

[ Concept ]

We have created a branding concept for a hight infused seltzer, named Rebel Rabbit. The brand story revolves around the idea of embracing individuality, being a little unconventional, and challenging societal norms.

Rebel Rabbit envisions a world where people can consume healthily without judgment or pressure. Whether you choose to enjoy the seltzer on your own or with friends, in the comfort of your home or while you’re out, Rebel Rabbit offers an alternative solution for a more balanced and happier life.

The brand is all about questioning social norms rather than blindly subscribing to them. It encourages the philosophy of “You do you,” celebrating personal choices and uniqueness. Rebel Rabbit embraces a cheeky and slightly weird vibe, adding an element of fun and playfulness to the brand experience.

[ Services ]

  • Art Direction
  • Creative Direction
  • Packaging
  • Visual Identity